The Fraser Group, LLC

Measurable Solutions

Who We Serve

img The Fraser Group has developed and implemented programs serving internal and external clients in the telecommunications, automotive, inbound telephone sales, industrial, aerospace, financial, insurance, healthcare, hospitality, manufacturing, customer service and packaged goods industries. We have executed qualitative and quantitative market research programs domestically and internationally. Methodologies utilized have included in depth qualitative research and quantitative research utilizing IVR, web based, scanning, inbound and outbound calling. Specific program types developed by The Fraser Group include:

  • Customer service call center quality monitoring
  • Customer service call center customer satisfaction
  • Government call center quality monitoring
  • Lost customer research
  • Help desk performance
  • Employee satisfaction
  • Customer satisfaction
  • Traditional ad hoc market research
  • New product development
  • Packaged goods evaluation and concept testing
  • Benchmarking performance measurement
  • Customer value management
  • Telemarketing center quality
  • Patient satisfaction
  • Business improvement implementation and deployment
  • Guest satisfaction

Clients of The Fraser Group include a winner and two site visit recipients of the Malcolm Baldridge National Quality Award. We are often called to participate in national symposiums in the areas of customer satisfaction, call center management, CRM, value management, employee satisfaction and quantitative research design.